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EWG VERIFIED: This laundry detergent liquid is EWG VERIFIED, ensuring it’s made with clean ingredients according to the Environmental Working Group’s standards. It’s free from bleach, SLS, SLES, colorants, alcohol, or formaldehyde.
HIGH PERFORMANCE: Made with 98% naturally derived ingredients, this laundry detergent liquid soap cleans, refreshes, and removes stains, odors, and grease. It works with both conventional and High Efficiency (HE) machines, & lasts for 40 loads.
WILDFLOWERS FRAGRANCE: The fresh apple aroma blends harmoniously with flowers and deep patchouli, enveloping your laundry in a fresh floral fragrance.
FORMULATED FOR WHITES & COLORS: This laundry detergent works in all water temperatures and is safe for both whites and colors. Effectively cleans clothes, towels, sheets, pillowcases, and sportswear without causing discoloration.
VEGAN & CRUELTY-FREE: This laundry soap liquid is 100% vegan and cruelty-free. Made for your well-being while respecting animals.
13 reviews for ATTITUDE Liquid Laundry Detergent, EWG Verified, HE Compatible, Plant-Based & Vegan, Natural Laundry Soap, Wildflowers Scent, 40 Loads, 67.6 Fl Oz
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$16.99

Amazon Customer –
Highly recommend if you’re looking for a cleaner detergent!
I’ve been using this laundry detergent for several months now and love it so much! It removes stains (along with a stain removal spray if they’re too bad) and keeps my clothes, towels, and blankets super soft. The mountain fresh scent is nice, but the lavender is my favorite! The only downside to it was that it used to be pretty hard to pour due to the wide opening, but they’ve fixed the design and made it perfect now (shown in photo)! Highly recommend if you’re looking to switch over to a cleaner brand but want to keep the quality!
Jonah Judice –
Best Natural Detergent
I’ve tried so many natural detergents over the years, but ATTITUDE is hands down my favorite. It cleans just as well as the big-name brands, but without the heavy perfumes or questionable chemicals. I love that it’s EWG Verified—it gives me peace of mind knowing it’s safe for my family and the environment. My clothes come out fresh and soft every time, even in cold water. The bottle lasts longer than I expected, and a little goes a long way. Definitely worth the switch if you care about what’s touching your skin.
NaturalLuver –
Awesome non-toxic effective detergent
Switching out to non-toxic substances throughout the home and laundry detergent is a big one. We do most of our laundry in cold water and this works amazing. We don’t have to use a lot, the product and ingredients are EWG approved, and there is no scent aside from clean clothes.Clothes come out clean, soft, and no skin irritation to worry about. We use wool dryer balls in the dryer and I drop a little lavender EO on them each load.The box itself is solid and it was easy to fill a container without any leakage. I used our old detergent receptacle, cleaned it out, and then filled it with this detergent – saved money, recycled an old container that has a good pour spout and easy to refill, and got a good price on a refill of this detergent.Overall, I recommend this product. I love that we found an unscented detergent that is effective and works well with our LG washer. We have been programmed to believe scents equal clean, but it’s not true – most scents are chemicals that disrupt the endocrine system. Do yourself a favor and go unscented, reuse an old container after cleaning it out, get this refill, and help reduce your overall toxic load for the benefit of everyone in your home.
Daria –
Effective and safe !
Pros:• Natural ingredients, safer for sensitive skin and kids’ clothes• Fresh, clean scent without being overpowering• Effective at removing everyday dirt and light stains• Eco-friendly packaging, feels more sustainable• Concentrated, so a small amount goes a long wayCons:• Struggles with very tough stains (needs a booster or pre-soak)• Slightly pricier than mainstream detergents• Scent may be too subtle for those who like a stronger “fresh laundry” smellOverall:Attitude is a solid choice if you’re looking for a safer, more natural detergent that’s gentle but still does the job. It might not be the best for heavy-duty messes, but for regular family laundry it works really well.
JSmith –
Attitude for life
I am on a journey to swap out the toxic products we use every day in my family (cleaning, beauty and everything food related)While I enjoy testing out the latest and greatest, my search has eased in the laundry category.This detergent has been a great find for my family and since we have started using, eczema issues have been significantly reduced. We are now on our fourth bottle.It gives me great peace of mind to find a product that’s safe for both my family and environment while still being effective.I can only comment about the mountain fresh scent as that it was the first I tried and loved. All clothes have come out clean, fresh and soft, without any heavy artificial scent. I use about 2 tbsp per load and have found that sufficient for our needs – so the bottle lasts longer. The fact that it is also formulated for high-efficiency HE machines makes it one less thing to think about.While the price tag is more hefty than commercialized brands, I’m ok with that knowing that it’s an EWG verified and aligns with my views on the use of cruelty free ingredients.If you’re looking for a detergent that’s effective, environmentally safe and gentle, this is the one.So far I haven’t had any issues with bottle leaks like others have mentioned.Since there are so many products in the attitude line, I’ll be happily continuing my testing my way through their brand.
Gilbert Peralta –
Not so great
I really wanted to love this since it’s perfect for my sensitive skin. However, I’ve noticed that my clothes don’t smell clean after washing. I understand it’s supposed to be fragrance-free, which I actually appreciate, but the clothes just don’t smell fresh. I was hoping this could be a clean alternative to All Free & Clear, but unfortunately, I think I’ll have to go back — I just can’t stand clothes that don’t smell clean.
MariaP –
Excellent non-toxic laundry detergent
I bought this detergent because it was recommended by the Environmental Working Group. It cleans very, very well even in cold water, and it’s just as good as any traditional detergent you can buy but without all the toxic chemicals in it.
Mermaid in Manhattan –
This ‘attitude’ leaves me with the best attitude!
For a non scented, all-natural detergent, I truly feel that the clothes come out clean and fresh. The spout is mess-free. I don’t even use it to refill a bottle, I use it directly from the box. This is a gentle yet effective enough detergent for our whole family, including our kids. It is slightly pricier than other brands but for the quality and the ‘low-tox’ appeal, it’s an excellent value.
Sum –
This detergent, specially this scent, is fantastic. It smells fresh and clean, cleans amazing. After using this detergent for 2 months, I have noticed that my whites are just a tad less white which can be expected with a more natural detergent. Pro tip for this; throw some baking soda in with your whites and it works amazing while keeping toxins away.Overall, this cleans amazing, smells amazing, reasonably priced, non toxic, and bonus that it’s Canadian made. You won’t regret it!
Ilse –
I’ve followed the work of the Environmental Working Group and their recommendations for clean food for years. I am VERY scent and chemical sensitive, and instantly get dizzy and sick feeling with many products. I have had to return several of the well known “natural” cleaning products out there (little bottles of concentrate) I was was really happy to find the ATTITUDE products and see that they are EWG endorsed, and how clean and environmentally responsible they are. Some complain about “not enough smell” -I think this is GREAT! A strong and lasting scent is a sign of artificial/chemical additives.I love this body wash -subtle but lovely smell, non drying, effective. and I now use ALL Attitude products in my home. Really a great company.
Amazon Customer –
Love the fragrance
Erin –
We love all attitude products (I shop their cleaning supplies monthly) and this detergent is no exception. The scents are always present without being overwhelming, the size selection is great – I believe you can choose between 80 loads or 160), leaves our laundry clean without any quality issues like residual suds. All in all, this product always works well & I love that the brand is both pet and human friendly!
AnIta Otto –
This laundry detergent works. Clothes are clean, the scent is pleasant and not the least bit overwhelming. Works in cold water wash. One cap full of detergent will take care of a full load.